The main purpose of the organization is to assist and promote literary, cultural, educational, religious, social, economic, health and community activities of the people of Telugu origin as well as to promote exchange programs for students, scientists, and professionals of telugu origin between the United States of America, Canada and India and other countries. With this main objective, a mail campaign was initiated nationwide for membership drive. In initial attempt ATA was able to reach about three thousand families in this membership campaign. The response was very encouraging and membership reached around 500 in the first year itself. Simultaneously, the planning was also in progress to hold first ATA Telugu conference and Youth Convention in Chicago in July of 1991. A conference committee was formed by the end of December 1990 Dr. Kasinadhuni Prasad as Convener. In early part of 1991, the conference committee meetings were held at Convener's house, and in one of these meetings, Mr. Devulapally Krishna suggested the name of America Bharathi for ATA Newsletter. The first issue of America Bharathi was published in the early part of the 1991.